Privacy policy

This Privacy Policy describes how wearenewstandard.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify and Google Analytics.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, our shipping partner OGOship and email marketing tool Klaviyo.

Customer support information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our shipping partner OGOship.

Minors

The Site is not intended for individuals under the age of 12. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

hello@wearenewstandard.com

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • We may share your Personal Information with our shipping partner to provide products or services to you, to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations and to communicate with you.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Email: hello@wearenewstandard.com

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Email: hello@wearenewstandard.com

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Email: hello@wearenewstandard.com

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_currency

The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

cart_ver

Necessary for the shopping cart functionality on the website.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

__cf_bm

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

_shopify_m

Stores the user's cookie consent state for the current domain.

_shopify_tm

Stores the user's cookie consent state for the current domain.

_shopify_tw

Stores the user's cookie consent state for the current domain.

_tracking_consent

Stores the user's cookie consent state for the current domain.

CookieConsent

Stores the user's cookie consent state for the current domain.

cookietest

This cookie is used to determine if the visitor has accepted the cookie consent box.

dynamic_checkout_shown_on_cart

Used in context with the website’s check-out function. The cookie remembers the content of the shopping-cart when the user checks out.

l7_az

This cookie is necessary for the PayPal login-function on the website.

ts_c

Used in context with the PayPal payment-function on the website. The cookie is necessary for making a safe transaction through PayPal.

[SessionID#27]

This cookie is provided by Paypal. The cookie is used in context with transactions on the website - The cookie is necessary for secure transactions.

__paypal_storage__

Used in context with the PayPal payment-function on the website. The cookie is necessary for making a safe transaction through PayPal.

_shopify_d

The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com.

Statistics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_ga_#

Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.

_gat

Used by Google Analytics to throttle request rate.

_gid

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_hjAbsoluteSessionInProgress

This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice.

_hjFirstSeen

This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.

_hjIncludedInPageviewSample

Used to detect whether the user navigation and interactions are included in the website’s data analytics.

_hjIncludedInSessionSample

Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization.

_hjRecordingLastActivity

Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

_hjSession_#

Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.

_hjSessionUser_#

Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.

hjViewportId

Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

Marketing and advertising

Name

Function

_fbp

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

_hjRecordingEnabled

This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange.

_landing_page

Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites.

_orig_referrer

This cookie is used to collect information on a visitor. This information will become an ID string with information on a specific visitor – ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges.

_shopify_evids

Contains data on the content of the shopping cart. This data is used for marketing purposes by promoting related products or for retargeting purposes.

Preferences

Name

Function

localization

Holds the users timezone.

shopifyChatData

Identifies the visitor across devices and visits, in order to optimize the chat-box function on the website.


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@wearenewstandard.com or by mail using the details provided below:

New Standard Clothing Oy, Sibeliuksenkatu 1, A 16, 00250 Helsinki, Finland

Last updated: 2.4.2022

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://tietosuoja.fi/etusivu