...and so does the story of our brand.

New Standard was founded on the idea of change: We believe that transforming the fashion system is necessary to face humanity’s greatest environmental challenges, and we are convinced that everyone can make a difference. This way just wasn’t made to weather the perfect storm starting from a global pandemic, followed by war and economic downturn.

We’re beyond grateful for everyone who has been part of the journey. Everyone who has helped us to bring the brand to life. Everyone who is wearing the change by dressing up in our t-shirt. And everyone who has visited our events.
Looking back, we’re proud that we acted on our beliefs without compromise, even though the deck was stacked against us. And we’d do it again any day. We made tons of new friends along the way and had fun every minute of it – and those friendships and memories will outlast any brand.
You can now grab the last t-shirts at a discounted price of 15 € until the stock lasts.

With 💚
 -Samuli, Eetu & Sarkku