Join the movement

New Standard was founded on the idea of change. We believe that transforming the fashion system is a necessity to face humanity’s greatest challenges regarding environment and climate – and are convinced that everyone can make a difference. Our way? Weaving style, quality and comfort together with responsible practices. Creating the building blocks of a wardrobe that stand the test of time. Empowering you with the information needed to make better decisions.

We currently partner with selected stores and retailers committed to sustainable wholesale fashion to carry our ecologically sustainable cotton t-shirts. If you are interested in sustainable wholesale clothing, in search for sustainable wholesale t-shirts, or want to buy our sustainable t-shirts in bulk, you can do it through Faire below or connect with us at

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